Chris Brogan has a great post over at his blog where he makes a very important point about the differences between Journalism and Publishing:
First, let’s be clear: the pursuits of journalism and the pursuits of publishing aren’t the same.
Journalists seek to create compelling information that is helpful and news-worthy.
Publishing seeks to push more product, deliver higher circulation value, and create more value for sponsors/advertisers/money-holders.
Publishers need content creators of some stripe to do what they do. Journalists don’t need publishers, but publishers pay, so that’s a decent place to connect with an audience and be paid.
But never confuse the two.
Chris is RIGHT. There are the journalists/content producers and then there are publishers. Part of why newspapers continue a downward spiral to extinction is that the PUBLISHERS are still trying to stick to their old models of revenue and not adapting. They are getting rid of the journalists instead of reshaping their business plans.
Will journalism ever die?