My view on Cathryn Sloane's controversial piece about social media managers and age.
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A Naive Author: Social Media Managers Need To Be Under 25
Have you seen this yet? If not, stop reading this for a second and go read this article.
Okay, you're back? Good. Is your blood boiling yet? I know mine was when I read this.
First off, the author, Cathryn Sloane, clearly doesn't have a firm grasp of the fact that many people (myself included, at 31) have a pretty good grasp of how Social Media works, even though we didn't grow up with it.
Second, by writing this article she's causing herself more harm than good. If you scroll down to the comments you'll see such note-worthy social media types as, who I might mention is a bit over 25, and Google+'s own , who is much closer to the author's target range of acceptable Social Media managers. Jason's comment especially sums up what many of us "Old people" are thinking
"Do me a favor: Call me when you're 35 or 40 and tell me how short-sighted this was. It'll make you feel better. I hope that just today you realized your education doesn't end upon graduation. It begins."
I want to give Cathryn the benefit of the doubt. She's young, naive, and inexperienced. It certainly shows in the article.
One of her main arguments is that since young adults under 25 have been living with Social Media for most of their lives they are by default more qualified than people who are much older and who have been working in not only "New Media" but "Old Media" for a number of years.
Take it from a former newspaper journalist (Old Media) turned Internet Marketer (New Media), knowing more than just Facebook, Twitter and other such networks makes you much more qualified.
To be honest, though there are plenty of under-25-year-olds who really do know a thing or two about Social Media, there are even morewho are losing jobs and causing themselves much more harm because of the inappropriate things they say and do on these networks.
Honestly, I don't think age really plays a part in what makes a good Social Media Manager. I think it's depends on the the individual who is tasked with the job.
I know personally, I wouldn't make a greenhorn straight out of college a Social Media manager just because they've been using Social Media for most of their lives. I'd have them start off at low pay grade and have them prove themselves.
Finally, there is something to be said for the older you get the wiser you get.
Why Every Social Media Manager Should Be Under 25 – NextGen Journal
No one else will ever be able to have as clear an understanding of social media as our generation, no matter how much they think they do.