Book Review: Power Friending – Demystifying Social Media to Grow Your Business

Amber Mac - Power Friending - Demystifying Social to Grow Your BusinessI just finished Amber Mac‘s new book Power Friending: Demystifying Social Media to Grow Your Business [Affiliate Link] and I have to say it was by far the BEST books I’ve ever read on how to get the most out of Social Media for you business.

Below is my video book review. I encourage everyone to go out and pickup a copy today. It’s a quick and very informative read. Worth every penny.

On the latest A2SM podcast we interviewed Amber, so be sure to check it out.

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Old Spice Commercial Now an Internet Meme

Old Spice LogoBy now almost everyone has seen the Old Spice commercial for body wash. It originally aired on the Superbowl and has been a real hit ever since. Personally I’m constantly using the line “I’m on a horse”  much to the dismay of my wife.

Now there is an video promoting Apple in the style of the Old Spice Commercial. It’s quite clever. This really shows how a really well made commercial can become so popular it becomes an Internet and Pop Culture meme. Take a look.
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TWiT – “This Week in” brand seems to be all over the place.

Update: Jason Calacanis contacted me via Facebook today to tell me that there are plans to have ThisWeekIn.com be the place where all the shows are cataloged. Thanks Jason!

So for those who know me, know I’m a huge fan of Leo Laporte and the TWiT Network. Leo Laporte, a TechTV alumnus, Tech Guy radio show host, and the man behind the vision that is TWiT, is an amazing guy. He’s created such a brand for himself and all those involved.

On his main site he streams his shows live as well as providing audio and sometimes video of the shows. Now if you don’t watch the live stream, you might never know how big this brand actually is. But it’s actually much larger than what is seen by those who just go to the TWiT homepage.

There are 3 main players, or maybe even more, involved with the production these shows. Leo is the main one, of course. Then there is Jason Calacanis, of Weblogs, Inc. and Mahalo.com fame, and Alex Lindsay of the Pixel Corps, a merry band of media guildsmen.

With just these three, there are at least three or more sites with different programming on it. Leo runs TWiT.tv, Jason runs ThisWeekinStartups.com (and he has This Week in Youtube on Youtube), and Alex runs a few shows over at PixelCorps.tv.

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